Super Milk Pop-Up
Lush created a pop-up cafe and scalp bar to showcase their best-selling product, Super Milk and the rest of the gourmand range. At the pop-up, the public could learn more about Super Milk’s benefits and different scent layering using the gourmand range. There was also a cafe where we created unique drinks based on the different gourmand products layered together.
THE DESIGN
The campaign uses texture, colour, and clean typography to evoke a sense of luxury and deliciousness. With the gourmand trend becoming more and more popular, we took this opportunity to tap into that edible scent idea.
I was the designer on this project and created all of the assets for this pop-up – including a new lockup for the cafe, the build of the actual cafe and scalp bar, various signage, a Lightbox for in the window, and PR email and print send-outs.
This project was created under the creative direction of the Lush Cosmetics design team.
SERVICES
– Event Design
– Typography
– Signage
– PR Mailers
– Social Media
